Carrella Floral Design: Three Generations of Floral Artistry
For more than a decade, Carrella has reimagined contemporary floral aesthetics, turning flowers into a medium for conveying feeling and creating memories. Through flowers, the studio seeks to capture something lasting and extraordinary, even in the beauty of their fleeting existence.
Three Generations, One Contemporary Vision
Pasquale Carrella is the third generation of a family with a longstanding tradition in floristry, a tradition that has taken a bold and unexpected turn under his creative direction.
In his hands, this heritage finds a new interpretation: flowers move beyond decoration to become expressive material, an artistic form and a language of design.
This vision inspires an approach to floral design that brings together experience, experimentation and aesthetic sensitivity.
Beyond Floral Arrangements
At Carrella Floral Design, flowers take centre stage in distinctive installations, immersive settings and one-of-a-kind floral scenography.
Weddings, events and a wide range of other settings become a canvas for a recognisable floral language with a strong aesthetic identity. Through shape, colour and proportion, flowers help define a place and a moment, creating memories and emotion.
Como, Amalfi, Capri and Ravello are among the destinations where Carrella Floral Design has translated emotion into flowers, working under the creative direction of leading Italian and international wedding planners.
Sharing a Passion for Flowers
Carrella Floral Design offers individual and group floral design workshops covering flower arranging, bouquet making and floral styling for events.
Workshops welcome enthusiasts, beginners, professionals and people working in the industry, with sessions also dedicated to seasonal decorations.
The studio also takes part in educational initiatives for younger people, encouraging respect for nature and diversity through flowers.
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